An installation the public can interact with and hear the various sounds of what a marathon runner would be experiencing. The shoe shaped speaker is backdropped with an illustrated mural to celebrate the various neighborhoods and cultures that make up the great city of Los Angeles.
Imagine a whimsical and satirical art direction that playfully explores the absurdity of brand envy. The concept revolves around creating a fictional world where brands come to life, exhibiting exaggerated human-like behaviors influenced by their competitive desires.
City Harvest is dedicated to eradicating hunger across New York City by rescuing surplus food. Shockingly, 40% of the nation's food never reaches a plate. We're determined to change that statistic. Next time you open your fridge, consider the power you hold to prevent food waste. Let's make a pact to consume all our food and ensure none of it goes to waste. Don't let good food go bad.
The promotion is to get members to sign up and earn points. The theme is inspired by the famous Lollapalooza festival. Let’s face it; nobody likes feeling they’ve been left behind. The concept was driven by data. 60% of millennials make reactive purchases because of FOMO. In other words, they’ll look into something just because they feel they might miss out.
Welcome to Rewards EverAfter, Disney's enchanting loyalty program where every moment is a journey into a world of wonder and rewards. Inspired by the timeless art of paper folding and origami, Rewards EverAfter invites you to embark on a magical adventure where every fold tells a story, and every reward brings you closer to your happily ever after.
Concept: Back to school is a critical time of year for businesses to make a substantial profit. In the months leading up to their first day, Gen Z is constantly discovering, shopping, and sharing on Snapchat. The objective of this campaign is to increase awareness of Snapchat's impressive reach and get companies to advertise on Snapchat so they reach their goals.
Role:
- Art Direction
- Asset Creation
In partnership with Wunderman Los Angeles, we created an online experience for their yearly holiday card. Yetis, zombies elves, and snowmen became out villains. Snowballs turned into ammo. Major pop culture icons made perfect point bonuses. And employees voiced the sound effects. All were brought together so that they could be carefully coded in HTML5 and you’ve got Saving Wunderland.
Role:
- Concept
- Art Direction
- Production
Concept: (Coming Soon)
- Concept
- Art Direction
- Production
A storyboard reveals whether a concept will work or not. A concept is typically verbalized in a couple of paragraphs. Being able to create your own storyboard saves the much necessary time, effort, and cost that could disrupt the production phase.
Concept: Coming Soon!
Role:
- TBD
The Process: The concept celebrates the in-the-moment, un-fake, unpredictable nature of Snapchat culture. Snapchat is real moments, real connections, not the contrived picture perfect ones.
‘Life happens in a Snap’ owns what’s unique about Snapchat: audacious optimism in the face of realness; the drive to create happiness in the midst of life's messiness; the full spectrum of feelings and experiences that make up every day life.
Role:
- Concept
- Art Direction
Concept: Technology That Moves You
This app provided dealers with a tool that allows them to demonstrate and explain Nissan Intelligent Driving technologies in an immersive and engaging way that can not be demonstrated during a test drive. Customers are encouraged to move around the scenes and experience Nissan Intelligent Mobility from various viewpoints. This is technology that moves people.
Role:
- Concept
- Art Direction
- UX/UI
- Storyboard
- Production
Concept: If It’s Not Nissan, It’s Not Right.
When you take your vehicle somewhere besides a Nissan dealership, you never know what you’ll get. From unqualified technicians to inconvenient scheduling to unproven parts, if it’s not Nissan, it’s not right. Covering three key benefits of Nissan Service, each video would highlight, in a humorous way, a specific benefit by showing you what could happen if you don’t go to a Nissan dealership.
Role:
- Concept
- Art Direction
- Storyboard
- Production
Concept: White Label
The idea was to create a system that’s adaptable for all ages, languages and brands. Thales realizes there is an opportunity in the sky to give passengers a spectacularly unique “InFlyt Experience". Thales’s in-flight entertainment solutions lets airline passengers stay connected while delivering a truly immersive experience throughout their travel journey.
Role:
- Concept
- Art Direction
- Wireframe
- Production
The Process: CGI samples including art directed angles, lighting direction and background location. Concepts are based off vehicle positioning, target market and overall brand look and feel.
Role:
- Concept
- Art Direction
- Production
Concept: Curiosity Leads to Discovery
Nissan is launching their best selling SUV in 2019 with an all-new redesign and packed full of advanced intelligent technologies. With a nimble and sporty attitude, high ride height, and tech for all. The idea is to turn a downloadable static brochure into a visual experience using the viewer’s curiosity. Throughout the digital brochure we used short animations to show how Rogue can deliver immediate gratification in all areas from cargo, to safety, to smartphone connectivity, giving the user a life of open possibilities.
Role:
- Concept
- Wireframe
- Art Direction
The Ask:
NewFronts, a week-long event in New York, gathers media buyers with publishers, streaming platforms, apps, and social media networks. It's a bustling affair, with tight schedules and fierce competition for attention. Attendees juggle networking, education, deal-making, and leisure amidst the chaos.
Concept: Real relationships, Real influence.
Using a small town carnival as a creative visual wrapper is more than just rides and fair food; it's a chance to form genuine connections. Amidst the festive chaos, strangers become friends, bonding over shared experiences and diverse perspectives. These relationships often extend beyond the event, influencing our lives in unexpected ways.
Role:
- Concept
- Art Direction
Concept: Color Moves You
Just like a dancer that comes alive in the spotlight, KICKS is at its best when decked out in Color Studio accents. This concept connects dance and color as creative outlets that are physically bold and intensely personal. And switching up dance genres, like switching up color, can instantly change the aesthetic and emotional expression. This video takes Color Studio into a more personal, human realm, as series of dancers transfer the “color” of their energy and vibe to Kicks.
Role:
- Concept
- Art Direction
- Storyboard
- Production
Concept: TBD
Role:- TBD
Concept: Experience What’s Inside™
Role:
- Concept
- Art Direction
- Storyboard
- Production
Concept: Own Your Moment
You’ve always done things your own way. Working multiple gigs, hustling, getting after it. You go from ride-share driver at noon to open mic singer at nine to making your own line of clothing by midnight. Whatever it takes to change the game, shift the status quo, and take things to another level. You’ve heard the noise. Some say “impossible.” You tell them “just wait.” You’ll make it happen. This is your time. Own it.
Role:
- Concept
- Art Direction
- Storyboard
- Production
Concept: It’s a Head-Turner
This is a huge launch! Rogue is the best-selling Nissan, and the new Rogue is a window into a whole new era for the brand. We want to gain attention, and create excitement and interest for in-market shoppers anticipating the all-new Rogue. Rogue’s position is tech that’s as unexpectedly dynamic as you are.
Role:
- Concept
- Art Direction
- Production
Concept: Live Fearlessly. See Brilliantly.
It's simple. iLasik gives you better vision through laser eye surgery. People don't need to be told that. The concept had the opportunity to sell not only the product, but the emotion that comes with better vision. This spoken word piece suggests that it's not a matter of what you see, but rather what you're missing out on.
Role:
- Concept
- Brand Video
- Art Direction
Concept: (Coming Soon)
Role:
- Concept
- Art Direction
Concept: (Coming Soon) ‘Landing Page’
Role:
- Concept
- Art Direction
- Logo Design