• 9 TO 5
  • After Hours
  • Who Is He
  • Say Hello

HERMAN CHANECO

Art Direction + Visual Design

  • 9 TO 5
  • After Hours
  • Who Is He
  • Say Hello

Zero Series

Honda is launching the all-new 0-Series and wanted a website experience as bold as the vehicle itself. Moving beyond the traditional, they envisioned something fresh, interactive, and revolutionary—an immersive digital journey that redefines how users engage with the brand.

Reborn

Acura is excited to introduce the all-electric RSX, a thrilling fusion of fast performance and cutting-edge technology. Designed for those who crave power and innovation, the RSX delivers an electrifying driving experience with uncompromising speed and precision.

A New Chapter Begins

When Microsoft launched Windows 11, they needed a webpage that defied convention—one that lived outside their existing framework while still embodying the essence of their brand. The challenge was clear: create an experience that felt fresh, innovative, and seamlessly integrated with the future of computing.

Rendered Realities

The Process: CGI samples including art directed angles, lighting direction and background location. Concepts are based off vehicle positioning, target market and overall brand look and feel.

Role:
- Concept
- Art Direction
- Production

Do It Yourself

Being able to create my own low-fidelity storyboards allows me to quickly translate concepts into a visual format, focusing on the storytelling rather than visual details. This approach helps me determine whether a concept will work, saving time, effort, and costs that could disrupt the production phase. By identifying potential challenges early on, I ensure that the core narrative is solid before moving forward with production.

Technology That Moves You

This is a huge launch! Rogue is the best-selling Nissan, and the new Rogue is a window into a whole new era for the brand. We want to gain attention, and create excitement and interest for in-market shoppers anticipating the all-new Rogue. Rogue’s position is tech that’s as unexpectedly dynamic as you are.

It’s a Head-Turner

This is a huge launch! Rogue is the best-selling Nissan, and the new Rogue is a window into a whole new era for the brand. We want to gain attention, and create excitement and interest for in-market shoppers anticipating the all-new Rogue. Rogue’s position is tech that’s as unexpectedly dynamic as you are.

Snap to School

Back to school is a critical time of year for businesses to make a substantial profit. In the months leading up to their first day, Gen Z is constantly discovering, shopping, and sharing on Snapchat. The objective of this campaign is to increase awareness of Snapchat's impressive reach and get companies to advertise on Snapchat so they reach their goals.

Real relationships, Real influence.

Using a small town carnival as a creative visual wrapper is more than just rides and fair food; it's a chance to form genuine connections. Amidst the festive chaos, strangers become friends, bonding over shared experiences and diverse perspectives. These relationships often extend beyond the event, influencing our lives in unexpected ways.

Life Happens in a Snap

The concept celebrates Snapchat's spontaneous and authentic culture. Snapchat captures real moments and genuine connections, unlike contrived, picture-perfect ones. 'Life happens in a Snap' highlights Snapchat's unique audacious optimism and the drive to find happiness amid life's messiness, embracing the full spectrum of everyday experiences and emotions.

Sound of a Marathon

An installation the public can interact with and hear the various sounds of what a marathon runner would be experiencing. The shoe shaped speaker is backdropped with an illustrated mural to celebrate the various neighborhoods and cultures that make up the great city of Los Angeles.

Social Playbook

With innovation at its core, Qualcomm needed a social brand guideline that could keep pace. As their digital footprint grew, so did the need for a cohesive, modern identity across platforms. We developed a unified system—grounded in clarity, consistency, and creativity—that empowers teams to communicate with a fresh, recognizable look and feel. From templates to tone, every element is designed to amplify Qualcomm’s leadership in tech while keeping the brand unmistakably bold in every scroll.

Print Ads

Concept: (Coming Soon)

Role:
- Concept
- Art Direction

Sweet Sting of Jealousy

Imagine a whimsical and satirical art direction that playfully explores the absurdity of brand envy. The concept revolves around creating a fictional world where brands come to life, exhibiting exaggerated human-like behaviors influenced by their competitive desires.

No Substitutes

If it’s not Nissan, it’s not right. When you take your vehicle somewhere besides a Nissan dealership, you never know what you’ll get. From unqualified technicians to inconvenient scheduling to unproven parts, if it’s not Nissan, it’s not right. Covering three key benefits of Nissan Service, each video would highlight, in a humorous way, a specific benefit by showing you what could happen if you don’t go to a Nissan dealership.

From Fresh to Foul

City Harvest is dedicated to eradicating hunger across New York City by rescuing surplus food. Shockingly, 40% of the nation's food never reaches a plate. We're determined to change that statistic. Next time you open your fridge, consider the power you hold to prevent food waste. Let's make a pact to consume all our food and ensure none of it goes to waste. Don't let good food go bad.

Take Your Moment

The promotion is to get members to sign up and earn points. The theme is inspired by the famous Lollapalooza festival. Let’s face it; nobody likes feeling they’ve been left behind. The concept was driven by data. 60% of millennials make reactive purchases because of FOMO. In other words, they’ll look into something just because they feel they might miss out.

Where Magic Unfolds

Welcome to Rewards EverAfter, Disney's enchanting loyalty program where every moment is a journey into a world of wonder and rewards. Inspired by the timeless art of paper folding and origami, Rewards EverAfter invites you to embark on a magical adventure where every fold tells a story, and every reward brings you closer to your happily ever after.

Call of the Bison

Enter the mesmerizing world of Call of the Bison with this visually stunning poster, "Infinite Fall." Inspired by their haunting hit single, "The Killer in You," this multi-dimensional masterpiece takes you on a journey through the depths of your own emotions, where thoughts intertwine and feelings collide in a whirlwind of reflection.

Color Moves You

Just like a dancer that comes alive in the spotlight, KICKS is at its best when decked out in Color Studio accents. This concept connects dance and color as creative outlets that are physically bold and intensely personal. And switching up dance genres, like switching up color, can instantly change the aesthetic and emotional expression. This video takes Color Studio into a more personal, human realm, as series of dancers transfer the “color” of their energy and vibe to Kicks.

Limitless

The idea was to create a system that’s adaptable for all ages, languages and brands. Thales realizes there is an opportunity in the sky to give passengers a spectacularly unique “InFlyt Experience". Thales’s in-flight entertainment solutions lets airline passengers stay connected while delivering a truly immersive experience throughout their travel journey.

Role:
- Concept
- Art Direction
- Wireframe
- Production

Curiosity to Discovery

Nissan is launching their best selling SUV in 2019 with an all-new redesign and packed full of advanced intelligent technologies. With a nimble and sporty attitude, high ride height, and tech for all. The idea is to turn a downloadable static brochure into a visual experience using the viewer’s curiosity. Throughout the digital brochure we used short animations to show how Rogue can deliver immediate gratification in all areas from cargo, to safety, to smartphone connectivity, giving the user a life of open possibilities.

Role:
- Concept
- Wireframe
- Art Direction

Small Package, Big Power

Intel's Atlas Peak 2 chip exemplifies that big things come in small packages. This next-generation wearable chip delivers powerful computing in compact devices, enhancing health monitoring, communication, and real-time updates. With advanced processing and energy efficiency, Atlas Peak 2 transforms wearables, proving that small technology can make a monumental impact.


Role:
- Concept
- Art Direction
- Storyboard
- Production

Own Your Moment

You’ve always done things your own way. Working multiple gigs, hustling, getting after it. You go from ride-share driver at noon to open mic singer at nine to making your own line of clothing by midnight. Whatever it takes to change the game, shift the status quo, and take things to another level. You’ve heard the noise. Some say “impossible.” You tell them “just wait.” You’ll make it happen. This is your time. Own it.

Role:
- Concept
- Art Direction
- Storyboard
- Production

Live Fearlessly. See Brilliantly.


It's simple. iLasik gives you better vision through laser eye surgery. People don't need to be told that. The concept had the opportunity to sell not only the product, but the emotion that comes with better vision. This spoken word piece suggests that it's not a matter of what you see, but rather what you're missing out on.

Role:
- Concept
- Brand Video
- Art Direction

Zero Series

— view —

Hero Image.png

Reborn

— view —

ezgif-511796a976047f-1.gif

A New Chapter Begins

— view —

Screenshot 2025-03-30 at 8.24.19 AM.png

Rendered Realities

— view —

photo-1516724562728-afc824a36e84.jpeg

Do It Yourself

— view —

Screenshot 2024-05-18 at 3.36.14 PM.png

Technology That Moves You

— view —

Indoor+Advertising+Poster+MockUp+2.jpg

It’s a Head-Turner

— view —

Screenshot 2024-05-21 at 11.14.59 PM.png

Snap to School

— view —

Screenshot 2025-03-31 at 2.25.17 PM.png

Real relationships, Real influence.

— view —

Screenshot 2024-05-20 at 10.50.54 AM.png

Life Happens in a Snap

— view —

Set_Design1.png

Sound of a Marathon

— view —

Screenshot 2024-05-18 at 3.56.16 PM.png

Social Playbook

— view —

Screenshot 2025-04-07 at 9.34.37 PM.png

Print Ads

— view —

Screen Shot 2019-03-17 at 9.06.17 AM.png

Sweet Sting of Jealousy

— view —

file003314.jpg

No Substitutes

— view —

Screenshot 2024-05-20 at 8.52.32 PM.png

From Fresh to Foul

— view —

Screenshot+2024-05-18+at+5.00.14%E2%80%AFPM.jpg

Take Your Moment

— view —

Screenshot 2024-05-18 at 8.17.10 PM.png

Where Magic Unfolds

— view —

Screenshot 2024-05-18 at 11.43.17 PM.png

Call of the Bison

— view —

Poster.jpg

Color Moves You

— view —

Screenshot 2024-05-20 at 4.43.24 PM.png

Limitless

— view —

0_4_800.jpg

Curiosity to Discovery

— view —

Nissan_Website_IntroImage.jpg

Small Package, Big Power

— view —

Hiker.jpg

Own Your Moment

— view —

Kicks.jpg

Live Fearlessly. See Brilliantly.

— view —

Magazine+Mockup.jpg